Playful wisdom that turns Matera into one giant game board.
Client
Year
2025
Services
Brand Strategy
Design
Creative Direction
Country
Italy
Brief: Zio Ludovico is a non-profit organization committed to “creating culture and re-socialization through play.”
The team expressed the need to update both their identity and service offering in order to expand partnerships with families, schools, institutions, and potential sponsors.
Work: To address Zio Ludovico’s evolving needs, we approached the project with a clear goal: to build a crowdfunding engine capable of generating new capital to support the organization’s mission.
We restructured the service offering, establishing a new business hierarchy reflected in a strategic brand architecture.
From there, we redesigned the entire visual identity and brand language to foster a more human, empathetic, and positive connection with the public.
Outcome:
- definition of the new brand architecture, positioning, and service offering
- revision and development of the brand storytelling and copywriting
- visual identity development for Zio Ludovico (logo + brand language)
- visual and verbal identity for individual services (Lumaca, Lucamper, etc.)
- design of communication materials (brochure, sponsor pitch, grant materials, etc.)
- application of the identity to merchandising assets
- new website layout and full development
- additional activities currently in progress
