An unfiltered seaside calm distilled into a living brand.
Client
Year
2025
Services
Design
Country
Zanzibar, Tanzania
Brief: Shanuo Beach Bungalow asked us to refresh its signature sea-urchin mark, keeping the spirit of “Zanzibar, unfiltered”and craft a scalable identity able to travel effortlessly from beach-club menus to social feeds while preserving the atmosphere guests already cherish.
Work: Rooted in the brand strategy, we developed the “Ocean Chill” platform, an expression of the emotional and experiential essence the property aims to deliver.
We refined the existing symbol by simplifying its form and introducing more generous spacing, creating a visual language that evokes a sense of calm, openness, and welcome.
The color palette draws from the natural tones of local stones, softened and polished over time by the ocean’s constant motion, reinforcing a feeling of effortless serenity and understated elegance.
Outcome:
- logo restyling
- new color palettes
- applications on merch and communication materials
