The factory in the country

Brief: the goal was to align business, people, branding, and communication with a renewed focus on growth (both in brand awareness and sales) in the context of an ongoing generational shift.
The opportunity was clear: this is an industry where brand value is still under-recognized and under-communicated.

Work: working with the client, we realized the need to define a new brand architecture and positioning, one that would value heritage as a driver for constant innovation. To communicate this with strong consistency across all touchpoints, the new visual identity needed to be both deeply distinctive and dynamic.

Outcome:

• development of the new corporate logo
• streamlining and redesign of product brands: Spriano, Valcom, and Mec-rela
• design and launch of the new corporate website
• creative direction and production of photo shoots
• setup and management of new social media channels
• design of all btl materials, advertising, packaging, and trade show stands
• definition of a bold, direct, and inclusive brand language — now recognized and appreciated across five continents