Sineddoche

Brief: Greci Industria Alimentare, an Italian multinational company specializing in food production and marketing for the b2b market, is working on the reorganization of its sales system in order to make the characteristics of the different lines clearer and give more value to the individual product. For this it has become necessary to redefine brand, portfolio and packsystem architecture.

Work: we identified the need to develop a new dynamic identity that could more clearly communicate business and products, organized to create space for possible future product/business integrations. Once we established a clear and consistent hierarchy among the brands, we developed an elegant and extremely proprietary language, with that hint of “Romagna” in it that underscores the importance of the connection to the territory.

Outcome:

• brand architecture
• brand positioning
• corporate logo restyling & new brand language development
• creation of proprietary symbols for each sub-brand
• design of all master packaging lines, replacing traditional product photography with custom illustrations to represent each product
• application of the new identity across all BTL materials, product catalogs, trade fair and exhibition layouts, and digital touchpoints including the website

Total illustrations created (to date): 250.