People are at the center, as are the peculiarities of each individual professional: the three entities that make up well-being.
Client
Studio fisioterapico Polenghi & Granata
Year
2023
Services
Brand Strategy
Design
Link
Studio Fisioterapico Polenghi & Granata
Brief: align branding and communication with the practice’s new business model: expanding the proposition with value-adding services such as preventive care pathways, specialty care, and aesthetic treatments.
Work: we enhanced the firm’s inclusive approach by designing the concept “You, The People” that emphasizes the centrality of people and their well-being by addressing them in accessible, direct and engaging nguage.
Outcome: the logo represents the three entities that make up the brand: people (always in the center) and the peculiarities of individual professionals (performance and lower limbs-empathy and pelvic floor).
Warm colors, black-and-white images, and eye-catching graphics, consistent with the simple and reassuring tone of voice, define the language of the website, social campaign, btl materials, and store.
