Be cautious and forward-looking like a raccoon, recycle like a pro.
Client
Re-Cig
Year
2020
Services
Brand Strategy
Design
Creative Direction
Link
Re-Think,Re-Use
Brief: defining the visual identity of Re-cig, an innovative start-up, founded in 2016: the first Italian company that deals with the collection, management and recycling of “cigarette butt” waste.
Work: we explored untapped connections between branding and environmental impact, with the goal of creating a visual language that could make Re-cig’s recycling process bold, engaging, and distinctive, without compromising technical credibility.
This led to the creation of a new logo featuring an iconic raccoon face: a symbol that blends charm with meaning.
Known for its habit of washing food before eating it, the raccoon perfectly mirrors the first step in Re-cig’s recycling process, the washing of cigarette butts, transforming a technical action into a compelling brand story.
Outcome:
- logo design and development
- design and layout of the commercial brochure
