Who is Stivaleria savoia?

Brief: the goal was to create balance among all elements of the Stivaleria Savoia brand – its heritage, story, product quality, and exclusivity – in order to evolve and align it with the broader portfolio of its parent brand, Marinella.

Work: to meet this challenge, we focused on two key objectives: increasing brand awareness and creating stronger cohesion across the brand’s core touchpoints (store, packaging, and digital channels).
We launched the guerrilla campaign “Who is Stivaleria Savoia?”, bringing fluorescent color to the streets of Milan to spark curiosity and drive traffic to the store.
In parallel, we redesigned all product packaging to reinforce brand coherence and immerse the customer in the lost world of artisanal shoemaking.

Outcome:

• development of a guerrilla marketing campaign
• production of photo and video content
• redesign of product packaging
• creation of campaign graphics and visual materials

The project has been presented at Brand Revolution Lab 2022: Metamorphosis.