DreamBig

Brief: introduce the Pristine brand to the Italian and European markets, positioning it as a top cream brand for the b2b market, with the goal of becoming attractive to top chefs and pastry chefs.

Work: we have declined the new positioning “The Cream Expert” by following the aesthetic trends of the b2c world adapted to the professional market, because we realized that the aesthetics of high-end cooking and pastry has as given a care and meticulousness that it is essential to transport-in terms of design-also to the brand’s touchpoints. We started with the logo, now updated and retouched, and the development of an architecture that can best handle the inclusion of new products/possible acquisitions.

Outcome:

• brand architecture
• corporate logo restyling
• packaging design (master and adaptations)
• marketing copywriting
• creative direction for recipe photo shoot