DreamBig

Brief: introduce the Pristine brand to the Italian and European markets, positioning it as a top cream brand for the b2b market, with the goal of becoming attractive to top chefs and pastry chefs.

Work: we have declined the new positioning “The Cream Expert” by following the aesthetic trends of the b2c world adapted to the professional market, because we realized that the aesthetics of high-end cooking and pastry has as given a care and meticulousness that it is essential to transport-in terms of design-also to the brand’s touchpoints. We started with the logo, now updated and retouched, and the development of an architecture that can best handle the inclusion of new products/possible acquisitions.

Outcome: the Pristine logo is now more compact, modern and elegant.
The pack sees a solid background color, identifying the product line (dairy based, lactose free and plant based) while maintaining the wave as a connecting element to the past. We supervised the creation of shots and created a format that could best convey the information needed by professionals for its use.