OceanChill

Brief: Shanuo asked us to refresh its signature sea-urchin mark, keeping the spirit of “Zanzibar, unfiltered”and craft a scalable identity able to travel effortlessly from beach-club menus to social feeds while preserving the atmosphere guests already cherish.

Work: Grounded in the brand platform, we developed five creative territories before the team gravitated to Ocean Chill, a route capturing coastal tranquillity through a pared-back urchin, sea-glass gradient and open-air spacing.

Outcome: We refined typography, codified a four-tone palette (brown, ocean blue, palm green, cream) and assembled a modular system of logo versions, usage rules and language cues ready for social, signage and merchandise.