Namasté

Brief: developing a brand for micro-influencer (over 25k followers) Lucrezia Montrone’s new yoga clothing collection.

Work: working with the client, we realized how critical it was to create a brand that could bring out the influencer’s values with their clothing line, consistent with the world of yoga. A line of high-end women’s clothing specifically for yoga practitioners, characterized by the blend of high quality, comfort, durability and a refined, elegant design.

Outcome: thus was born INNER, we developed the logo and visual language, and declined them on all touchpoints.
The logo, a stylized lotus flower, in addition to representing the iconic yogic posture, also symbolizes perfect balance, the attainment of which is one of the goals of yoga.