L’energia del legno

Brief: rationalize the company’s lines of business with the goal of increasing sales of different products within the insignia.

Work: the new positioning, “The Energy of Wood,” tells the values and business of Industria Boschiva Torracchi, which guarantees the quality of the products offered: charcoal, firewood and pellets.
Each line has a dedicated sub-brand that brings o t its individual peculiarities.

Outcome: We developed the new portfolio architecture, mother brand and sub brand logos, packs, and website. The corporate logo is a stamp-guarantee of the quality, passion and experience of the Torracchi family. The tree within it was designed ad hoc and depicts the symbolic wood of Tuscany: the holm oak. The brand logos, on the other hand, are characterized by the product they represent:

• Ardenia – selection, quality, reliability, wood.
• Euro fokus – performance, proximity, togetherness, bbq world, charcoal.
• Due emme – wood, simplicity, convenience.