Vita da
Donne

Brief: Newly founded Associazione Icaro wanted its first public initiative to do more than mark the International Day for the Elimination of Violence against Women; it had to spark dialogue, generate funds and be replicable inside partner companies. The ask: create a name, narrative and visual universe that could live as a one-day event and scale into a ready-made CSR format.

Work: We coined “Vita da Donne” and built a bold graphic language of female figures-thick, expressive lines capturing sorrow, offset by vibrant hues that celebrate resilience.
The system spanned campaign assets, venue signage, merch and a generative art installation, all anchored by the call to “Conoscere, prevenire, supportare.” The full kit was packaged for corporate adoption, complete with fundraising mechanics and internal-comms templates.

Outcome: The inaugural edition filled a full day of talks, workshops and therapeutic art, raising the association’s profile and seed funding for future programmes.

The turnkey kit is now licensed to companies as an annual awareness-and-fundraising platform, extending the reach of Associazione Icaro while unlocking new revenue for its social-impact work.