The factory in the country

Brief: align business, people, branding and communication with the new business goals of growth in awareness and sales in the face of the generational change taking place in society. The opportunity is huge because this is an area where there is little culture in recognizing and spreading the value of brands.

Work: working with the client, we realized the need to define a new brand architecture and positioning, one that would value heritage as a driver for constant innovation. To communicate this with strong consistency across all touchpoints, the new visual identity needed to be both deeply distinctive and dynamic.

Outcome: we developed the new corporate logo, streamlined and revised the product brands – Spriano, Valcom and Mec-Rela – to find a balance between recognizability and modernity. We designed the new website, followed the shoots, set up the new social pages, all BTL materials, ADVs, packs and stands, with a very direct, bold and inclusive language, now appreciated and recognized in the five continents.

Terranova participated as the first ever b2b brand project in the 2021 edition of Brand Revolution Lab.