Who is Stivaleria savoia?

Brief: create a balance between all brand elements: roots, history, product quality, and the exclusivity of a now virtually unique service. A true narrative of the brand, its values and history through the most relevant touchpoints: the product, the store, the pack.

Work: we increased Stivaleria Savoia brand awareness through guerrilla marketing activity, and enhanced the branding elements typical of the moment of purchase: product pack, shopper, and visual communication material.

Outcome: we developed a claim that makes the brand even more incisive, a symbol to represent it in small spaces, and finally we made all the materials to complete the shopping experience. At the launch event, we made colorful bags containing small gadgets, aiming to intrigue passersby to discover the brand.

Project presented at Brand Revolution Lab ed. 2022