Committing in the dark can produce incredibly positive results in the light.
Client
SP 40 Fitness
Year
2023
Services
Brand Strategy
Design
Creative Direction
Photography
Link
SP 40 Fitness
Brief: define, plan and launch the new 2023/2024 subscription campaign to confirm current subscribers, increase subscriptions by 25% and SP40 brand awareness.
Work: we designed and implemented the “Train in the Dark, Shine in the Light” campaign to tell the story of how commitment to training can produce incredibly positive results in everyday life. The campaign conveys the brand’s core value: a focus on people, their well-being and creating the ideal training environment.
Outcome: creative direction of the photo shoot, graphic development of the editorial plan, creative direction and social media management of the campaign shared through the IG channel.
