Freedom
in Motion

Brief: Physiotherapist Marco Marchesini set out to launch the first purpose-built studio in his hometown. He wanted a name, voice and look that would lift physiotherapy beyond sterile “treatment” and invite people to see every session as a step towards wider living.

Work: We framed the brand around a single promise: move better, live wider. The new name Physiora—born from physio plus aura—captures the idea of wellbeing that radiates outward, amplified by the descriptor “Fisioterapia. Allenamento. Libertà.” A flowing word-mark with elastic ligatures echoes stretching muscle fibres, while a teal-and-sand palette and sweeping progress bars translate motion into colour and form across stationery, social templates and curved wall panels. Each element works together to turn the studio itself into a visual metaphor for progress.

Outcome: Physiora opened its doors with the logotype, colour system, type hierarchy, graphic language, business set, brochures, social kits and fully installed reception, treatment-room and training-area graphics—giving the community a space that feels as empowering as the freedom it promises. A dedicated website will extend that experience later this year.