A 1985 pastry icon refreshed for today’s taste.
Client
Pasticceria Lombardia
Year
2024
Services
Brand Strategy
Design
Creative Direction
Country
Italy
Brief: Since 1985, Pasticceria Lombardia has been a landmark in the pastry landscape of southern Milan. Today, the laboratory has been passed down to two young, talented pâtissiers determined to breathe new life into its spirit, without compromising its legacy.
Their ambition: to become a new benchmark for artisanal excellence in the region.
Work: The project was, in essence, a full rebranding. We defined a new positioning strategy that carefully balanced heritage with a modern, innovative approach to the art of pastry-making.
The logo redesign began with one of the pastry shop’s most iconic elements: a cherub-shaped lamp. This symbol now represents not only beauty, but also the passion and shared commitment of the new owners.
To mark the beginning of this new chapter, the brand name was refined and a payoff was added, establishing a unique and distinctive identity for a beloved local institution.
Outcome:
- development of the new logo
- refinement of the brand name and creation of a new payoff
- packaging design
- communication material development
- signage and interior decoration elements
