Metamorphosis

Brief: develop a new business model to give value to the units. Define and implement the concept for the 2022 edition, which can communicate the evolution of the brand, the new positioning, and launch a call to action to the print world on the evolutions of the digital world.

Work: the Metamorphosis concept was born from the idea of telling the story of the constant evolution of printing technologies and the metamorphosis of Brand Revolution itself, from an industry trade show to an event, an exhibition of printing innovations and a place for stakeholders to meet and talk.

Outcome: in collaboration with Elisa Seitzinger, we created a key visual and a new communication language, which was later applied to all touch points. We designed and supervised the set-up and experience for participants to enjoy, all btl materials (invitations, gadgets, etc.) and the communication campaign.
In addition, we supervised the artistic direction of the projects presented at the exhibition.