The girlnext door

Brief: restyling the professional mass market segment, aligning the current Pristine Hulalà with the new IFFCO professional portfolio positioning strategy.

Work: our proposal was to create a new brand, Hulalà Professional by Pristine, positioned as a certified product by the top professional portfolio brand to enhance the new identity acquired by the mass market line.
We came up with the new portfolio architecture, worked on the development of logo, naming and pack design.
We did creative direction to the photo studio for product shooting.

Outcome:

• brand positioning
• brand architecture
• naming
• logo design
• packaging design (master and adaptations)
• marketing copywriting
• creative direction for photo shoot