We are N.E.R.D.

As New Empirical Real Dreamers.But also as nerdy, the adjective INFORMAL is characterized by great enthusiasm for and knowledge about a particular subject, especially one of specialist or niche interest.A visceral love moves each of us for our field of study and work, so you can understand why the project we will think up for you will be perfect in every single tiny, seemingly insignificant detail.

People

Daisy Viviani

Founder & Creative Director

Daisy Viviani is a creative director, brand strategist, graphic designer and illustrator.She showed immediately an interest in communication - Bachelor's degree in Liberal Studies in Communication, curriculum in Theory and Methods of Language and Image - applied to advertising - specializing in advertising, publishing and corporate creativity with a specialization in advertising communication.She has gained experience through different types of agencies and studios and in 2020 launched her own brand: Hello DTV.One project at a time, Daisy became known for her elegant and bold taste, expressed through numerous projects in packaging design, illustration, creative direction, brand strategy, and branding.So she founded Finger Studio, an independent brand design and consulting firm.Daisy firmly believes that "beauty will save the world" and that everyone is responsible for spreading it!

Matteo Bonetti

Founder & CEO

Matteo Bonetti is an experienced salesman and business developer.He started his career in the TELCO industry, then he went through almost ten years in the HR market to land in the Marketing & Communication field, his remarkable dream.In the last ten years, he has worked with some of the most well-known agencies in Milan, enhancing his skills in data analysis, pack design, brand strategy, adv, experience marketing, video & photo production, project management & accounting.He strongly believes that freedom begins beyond the boundaries of one's comfort zone. Thus, if one truly desires freedom, it's essential to seek a more ethical way of doing business, where people and social causes are at the heart of everything.Consequently, in 2023, alongside Daisy Viviani and Sergio Valletti, he co-founded Finger Studio, an independent brand consultant & design studio.

Sergio Valletti

Co-Founder & Head of Business Development

Sergio Luciano Valletti is the MD of TERRANOVA INSTRUMENTS GROUP, which includes multiple instrumentation companies under one name, including TECNOMATIC FLOW ELEMENTS, acquired by the Group in 2021.Mr. Valletti has been nominated doctor in management and industrial engineering by the Politecnico of Milan. He holds a Certificate of Business Development from the Bocconi University in Milan and has been the fastest student to achieve the Certificate of advanced management and leadership from the School of Business at the University of Wisconsin, USA.On the one hand, his passion for doing things more and more precisely has led him to gain unique expertise in measurement and process instrumentation applications; on the other, his empathetic and forward-looking vision has made him develop international business through M&A, staying true to a concept he strongly believes in: resilience.

Why an ecosystem?

Because it's cool and alive, but not only that, but behind this decision is rational business reasoning: we need others. Because our passion is doing brand strategy, consulting is our core, the service that characterizes Finger's approach; we want to propose it in the most suitable way possible and then apply it in the right way, aiming for quality.That is why we cannot preclude ourselves from extending our expertise to other and new touchpoints.

That is why we employ people who embrace our values and interpret Finger's vision in a personal and creative way. Together with them, our style signature continues to evolve through projects, contamination, and comparison.And together, as an ecosystem, we can do every project better and bigger.

Manifesto

A manifesto is a political or cultural program devised and launched to spread the new way of seeing the world of a group of people who have had a realization and are therefore raging against the status quo.But it has no value as long as it remains abstract: it is its concrete development that distinguishes a group of dreamers from a vanguard.

We do not have absolute truths to unveil, but we are writing this manifesto because, if you are okay with things the way they are, at the top is the x that you have to click to say goodbye.

Finger was born out of a need for independence, which for years has been abstracted in the heads of its founders but now, finally, has found its grounding.

In such a concrete, hands-on way, we might say.

And that, like Galileo's real finger, Finger pinches you, disturbs you, pushes you to do more, to question yourself and move forward by challenges: with yourself, with others, with the world.

Curiosity: Finger.Maneuvering space of our freedom through synthesis: Finger.Quest for the beauty that will save the world: Finger.Love for the environment and sustainability: Finger.Rejection of any oppression, inequality, violence, discrimination: Finger.Commitment, passion, madness, participation, and generative anger: Finger.Empathy, free thinking, absence of judgment and acceptance of the diverse: Finger.