Hair & Beauty
Social Club

Brief: Communicate the company change and new management of the store by Sabino, with the goal of fixing the current market share and increasing the number of customers (70% men and 30% women)

Work: Working four-handedly with the client, we defined his idea and how he wants to engage people in it.
So we realized that what was needed was not a new naming, but a capitalization of the old one by repositioning it in an area that better represents the experience you want to propose.

Outcome: Thus was born Hair & Beauty Social Club, which positions 20077 as a meeting place where people who share a passion for the pursuit of beauty find it in the act of caring for their hair.

The new logo, with the arched lettering and founding date, winks at the world of barber shops, and the new language, expressed with series of 20 illustrated portraits dressing store, social content, merchandise, guerrilla and stationary marketing, makes it an inclusive place of relationship and listening.