Wings
of Community

Brief: Together with a team of mental-health professionals we created Associazione Icaro, to help young people reconnect with society through community projects and local partnerships.
The project needed an identity that could stand out in the non-profit space yet remain clearly linked to the parent practice, Studio Icaro, and powerful enough to drive future fundraising.

Work: Building on the parent brand’s lone-butterfly mark, we introduced a flight of butterflies—a signal of collective progress. Softer letterforms, upward-tilting wings and a teal-and-sun palette balance care with energy, while a conversational tone of voice keeps the message
human.
The system flexes from responsive website to event signage and merchandise, creating instant recognition inside and outside the Studio Icaro ecosystem.

Outcome: Live assets include the multicolour logo suite, colour & type system, guidelines, website, launch-event collateral and merch: tools that helped power the association’s first major initiative, “Vita da Donne.”

Branded illustration, venue dressing and a generative art installation turned the one-day programme on gender-based violence into a vivid experience; its modular kit is now licensed to companies as a turnkey CSR format, opening a fresh revenue channel for Icaro’s future projects.