Branding
the revolution

Brief: narrating and differentiating Brand Revolution’s three new business lines: lab, training and creative, in consistency with the brand’s business repositioning, which was evolving from a small event in the printing world to a key reference moment for dialogue between printers, brands and agencies.

Work: we transformed the brand and built a brand new language to tell the new core of the project-the community-and the values that set it apart. A strong and distinctive identity that can contain the design and TOV declinations meant for each unit. The renewed power of visual connection shifts the identity toward the design and experience proposed in the activities, consistent with BRL’s multifaceted
randing.

Outcome: The new logo is the element that embodies the name and becomes a guarantee mark for the target units.
The colors define the boundaries and characterize all communication touchpoints that, with boldness, elegance, and a touch of self-mockery, tell the spirit of a brand that is defining its future.